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A new expression of sound

A new expression of sound

  • Posted by: Sitefun
  • Category: News

The Virtuoso Collection by Mulliner introduces Bentley’s most advanced in-cabin audio experience. Behind it is a new dedicated audio facility at Crewe, created to help engineers shape sound with ultimate precision.

A Bentley cabin has always been a place of solitude where distractions are softened, and road noise suppressed. Once unwanted noise is removed, however, what should be heard in its place?

“The car environment is one of the most immersive spaces for people to listen to music,” says Ed Ludford, Senior Product and Marketing Manager – Mulliner and Motorsport at Bentley Motors. “When you’re in the car, you’re shut off from the world.”

That idea sits at the heart of the Virtuoso Collection by Mulliner, a limited-edition series built around Naim for Mulliner, Bentley’s most advanced in-cabin audio system, developed in partnership with luxury audio purveyors Naim and Focal.

Available across the Continental GT, Continental GTC, Bentayga and Flying Spur, Virtuoso combines that system with Mulliner craftsmanship, bespoke acoustic details and music-inspired design. “It was about really putting the driver and the passengers in a beautiful place,” says Ludford.

FROM BATUR TO VIRTUOSO
Naim for Mulliner was first developed for the coachbuilt Bentley Mulliner Batur, of which just 18 examples were made. Virtuoso applies that learning across a select range of Bentley models.

The system uses bespoke speakers and upgraded drivers originally developed for Batur. Focal speaker technology is derived from the brand’s Grand Utopia range, with patented M-profile cones designed to combine rigidity, lightness and damping. Hand-wound Focal drivers also allow 20 percent more cone movement, helping the system respond with greater clarity and precision. The point, however, is that you will hear the difference.

Working with Dolby Atmos and Fraunhofer Symphoria surround-sound technology, Bentley’s audio engineers have created a more expansive soundstage that places the listener deeper inside the music rather than simply increasing power.

Because the shape, materials and acoustic character of every cabin changes the listening experience, the system has been individually tuned for each Virtuoso model. “The clarity is what matters,” says Ludford. “The ability to hear every single instrument and the entire vocal range.”

THE ROOM BEFORE THE ROAD
Approaching audio for a car is very different from a living room. A cabin is compact, asymmetrical, and filled with reflective and absorbent surfaces, while passengers sit in different listening positions.

To perfect the Virtuoso experience, Bentley developed a purpose-built audio facility at Crewe – automotive engineering’s answer to Abbey Road Studios – with architects Level Acoustic, whose studio credits span Warner Brothers to Netflix. The facility includes a drive-in vehicle bay, where engineers position microphones inside the car to tune every frequency, and an adjacent reference listening room equipped with Focal Diva speakers and a full Dolby Atmos environment.

The facility was central to the development of Virtuoso, allowing engineers to establish how a recording was intended to sound before translating that experience into the cabin.

“Previously, the team would have had to rely on outside studios that aren’t necessarily set up for automotive work,” says Ludford. “Now it gives a real, pure environment that is completely isolated. Everything they are creating is coming directly from the music.”

“Our customer is going to get the best version of sound we can create at that moment in time,” adds Steve Norcup, who leads Bentley’s audio team. Grammy-winning producer Rob Moose described the system as “the closest studio experience he’s had in a car,” according to Ludford.

CRAFT YOU CAN HEAR
Virtuoso also shows how closely acoustic performance and visual craftsmanship now overlap. Its open, lace-like speaker grilles appear decorative, but they are also designed to reduce sound waves bouncing back into the door casing. “That means more of the sound getting out into the cabin and into your ears,” says Ludford.

Soft Dinamica inserts within the door panels absorb unwanted frequencies and help preserve a calm listening environment. This is particularly important because Bentley interiors are rich in hide, which is more reflective than fabric-heavy interiors.

The Virtuoso design language is also inspired by music. Champagne Gold detailing appears throughout the interior and exterior, from the exterior badging to the organ stops, vent edges and clock bezels, evoking the metalwork of musical instruments.

Exclusive embroidery echoes the form of the speaker grilles and three curated interior themes – Soprano, Tenor and Bass – offer different interpretations of musical atmosphere.

THE FUTURE SOUND OF BENTLEY
Virtuoso is rare by design, but the thinking behind it reaches further. Bentley’s new audio facility gives the company a place not only to tune music systems, but to refine the wider sound world of the car, from seatbelt chimes to the click of a button.

“It could be the sound when you turn on an indicator, or something clicks, or the buttons move,” explains Ludford. “It’s tuning that to a luxury experience.”

For Bentley, sound is not an afterthought. It has become part of the car’s character from the start: engineered, tuned, crafted and felt. In Virtuoso, that philosophy has found its clearest expression yet.

Discover Virtuoso

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